With flagship B2B events like Hello Tomorrow approaching, startups in deep tech, climate tech, and industrial innovation must capitalize on these high-visibility opportunities. This guide outlines four essential strategies to maximize event participation—ensuring startups not only attend but make a lasting impact. From structuring an events calendar to strategic PR coordination, learn how to leverage events to build credibility, engage stakeholders, and drive business growth.

In 2025, climate tech startups face both growing opportunities and tough challenges. While initiatives like the European Green Deal boost investment, the European VC market remains small, and scaling beyond first-of-a-kind projects is a hurdle. In this landscape, strategic communication is a game-changer—helping startups build confidence, position themselves effectively, and showcase their cross-market potential. A strong narrative doesn’t just drive visibility—it secures credibility, investment, and long-term impact.