Fundraising, scaling your technology, and turning it into a sellable, in-demand product is no small feat. Often, marketing takes a back seat—but even the most innovative AgriFood Tech solutions need to be visible to the right audiences to gain traction.

This workshop, led by Chiara Molena, Managing Director of EDERA Lab, and in partnership with StartLife offers practical insights and actionable strategies drawn from the success stories of leading European AgriFood Tech startups and scaleups. With over 15 years of experience in brand and communications and a proven track record of helping AgriFood innovators thrive, Chiara will share five key takeaways to help you break through the noise and drive visibility where it matters most.

This interactive session is designed to help AgriFood Tech startups:

• Craft a compelling narrative that resonates with stakeholders across application industries and investment partners.

• Identify practical steps to build a strong brand and boost visibility with investors and commercial buyers.

• Maximize the value of your marketing efforts by effectively integrating owned and external channels, including social media, websites, events, and PR, even with limited resources.

Join us to unlock strategies that will elevate your brand and position your business for success!